We Set The Floor, You Raise The Ceiling.
The Floor is our way of transparently pricing what it costs to run a marketplace. 0.5%. We named it, we published the math, and we put it on every receipt.
The Disconnect
Technology got cheaper.
Marketplaces didn't.
AWS has cut prices 134 times since 2006. Storage costs fell 85%.
The infrastructure to run a marketplace has never been cheaper. Yet marketplace fees keep climbing.
Infrastructure Costs
Marketplace Take Rates
We're here to change that.
When we lower the floor, makers raise their ceilings.
Floor applies to sale price only. Never on shipping.
*Mandatory above $10K/yr in sales. Fees apply to sale + shipping.
The Calculator
Enter what you sell.
See what you keep.
| Artysan | Etsy | Etsy + Ads | Amazon Handmade | |
|---|---|---|---|---|
| Sales | $500 | $500 | $500 | $500 |
| Commission / Floor | -$3 | -$36 | -$36 | -$75 |
| Stripe Payment Processing | -$18 | -$19 | -$19 | - |
| Listing Fees | - | -$2 | -$2 | - |
| You Keep | $480 | $443 | $443 | $425 |
Monthly savings vs Etsy with Artysan
$37/mo
Full Transparency · On a $50 Sale
Where your $0.25 goes.
The Floor is 0.5%. On a $50 sale, that's $0.25.
Here's exactly what it funds.
$0.04
Hosting & compute
$0.025
Database & storage
$0.012
CDN & media
$0.01
Search & indexing
$0.008
Email & monitoring
Total infrastructure: ~$0.095 | Floor charge: $0.25
The surplus funds platform development, support, and keeping Artysan free for makers just starting out.
One Floor, Every Channel
Five ways to sell.
One low floor.
Marketplace
0.5%
List and sell on Artysan's marketplace
You keep ~96%
Event POS
0.5%
Sell at fairs and markets, offline-first
You keep ~96%
Custom Orders
0.5%
Intake forms, deposits, production tracking
You keep ~96%
Direct Checkout
0.5%
Payment links for one-off sales
You keep ~96%
Live Selling
3%
Stream, demo, and sell in real-time
You keep ~94%
*Still half of Whatnot's 8%.
Free
$0foreverThe full platform — recipes, production, inventory, orders, every calculator. 0.5% Floor when you sell.
No trial clock, no card. Free is the platform, not a teaser.
Business
Coming soonUnify multiple crafts, team seats, cross-craft financials. Same 0.5% Floor.
Business adds capability, never a cheaper fee. Pricing published when it launches.
Plug In Your Own PSP
Connect your own Stripe or Square account. We pass processing through at cost. No markups, no middleman.
Control Your Customer Relationships
Your customer data is yours. Email lists, order history, repeat buyers. We never gate your audience behind our platform.
Your payment account.
Your money. Your customers.
Connect your own Stripe, link your Square, or set up Artysan Pay. Three paths, all yours.
Payments go directly to your account. We never hold your funds or control your payouts.
We never see your bank details.
Artysan Pay
Stripe Custom Connect. Your brand, your account
Your Stripe
Link an existing Stripe Express account
Your Square
Connect Square for in-person and online
Our Pledge
The Floor Pledge
To every maker who sells on Artysan,
We will never introduce mandatory advertising fees.
Etsy charges 12-15% on ad-attributed sales. You can't opt out above $10K.
We will never apply our fee to shipping costs.
Etsy's 6.5% transaction fee applies to shipping too.
We will never lock you into programs you can't leave.
Etsy's Offsite Ads are lifetime-mandatory once you hit $10K in sales.
We will never hide fees behind processing or regulatory labels.
Etsy added "Regulatory Operating Fees" of 0.29-2.27% by country in 2024.
We will never mark up payment processing.
Stripe's rate is Stripe's rate. We pass it through at cost.
We will never use opaque algorithms to bury your products.
Etsy's search algorithm rewards ad spend over quality. Our ranking logic is transparent: no pay-to-play, no black boxes.
If our costs go down, our fees go down.
AWS has cut prices 134 times since 2006. We pass savings through.
Artysan
By Irora Labs
Irora Labs
Published & binding
Simple Pricing
Three plans. No surprises.
Every signup starts with 30 days of Pro. Free, no credit card.
Free
The Floor: 0.5%
- The full platform — recipes, production, inventory, orders
- Every calculator, all 75 crafts
- All five sales channels at the published Floor
- Import from Etsy or your notebook
Business
The Floor: 0.5%
- Unify multiple crafts into one business
- Team seats and hand-offs
- Cross-craft financials and reporting
- Same Floor — Business adds capability, never a cheaper fee
The Full Platform
More than a marketplace.
Every tool a maker needs to run their craft business. Built in, not bolted on.
Recipes
Formulate with custom fields per craft
Ingredients
Track materials, costs, and suppliers
Production
Kanban pipeline from batch to ship
Orders
Manage orders across all channels
Marketplace
List and sell on Artysan
Event POS
Offline-first selling at fairs
Event Radar
Find fairs, markets, and pop-ups
Custom Orders
Intake forms, deposits, tracking
Live Selling
Stream, demo, and sell live
Direct Checkout
Payment links for any sale
Analytics
P&L, margins, and sell-through
Shipping
Labels, tracking, and fulfillment
75 craft modules. From soap to ceramics to woodworking. Explore all crafts
Self-Funded. By Makers.
No investors. No board.
No pressure to extract.
Irora Labs is a small, self-funded team of engineers and makers. We don't have venture capital, and we don't want it.
VC money comes with a mandate to grow revenue at all costs. In a marketplace, that cost always falls on sellers.
Small team. Modern infrastructure. Honest margins.
When costs go down, fees go down.
That only works when you don't owe anyone double-digit returns.
$0
Raised from investors
0
Shareholders to answer to
100%
Decisions made for makers
Common questions
Frequently asked questions
We're self-funded. No VC money means no investor pressure to inflate margins. We use modern infrastructure (Cloudflare, Vercel, Supabase) that costs a fraction of what legacy platforms spent building their own. We pass those savings to you.
We commit to publishing an annual transparency report. If our infrastructure costs drop (and they have every year), we pass that through. The Floor is tied to what it costs, not what we can get away with charging.
Stripe charges 2.9% + $0.30 per transaction. We pass this through at cost. No markup, no hidden surcharge. You see exactly what Stripe charges on every receipt. You can also connect your own Stripe account or link your Square.
Live streaming costs more to deliver: video encoding, CDN distribution, real-time chat. Our Floor for live selling is 3% to cover that infrastructure — still less than half what Whatnot charges (8% + 2.9% + $0.30). And 3% is the whole Artysan fee: it collects as an application fee on the sale, which settles to your own connected Stripe account — we never hold your money or mark up Stripe's standard fee. We use Cloudflare Stream at $0.001/min delivery.
Publicly traded marketplaces answer to Wall Street, not sellers. Etsy's GMS declined 5.3% in 2024 but revenue climbed 2.7%, entirely by raising take rates. When you have captive sellers with high switching costs, raising fees is the easiest path to quarterly earnings growth.
You can sell on both. Many makers diversify across platforms. Artysan is free — the full platform, no trial clock, no card — and the Floor only applies when you sell. Run your numbers in the calculator above and compare what you keep.
Start from the floor.
Build to the ceiling.
30 days of Pro. No credit card. No hidden fees. Your revenue stays yours.
The Floor is a promise: we will never charge more than we need to.